How Much Do AI Visibility Tools Cost? 17 Platforms Compared

For checking ChatGPT, Perplexity, Gemini, Claude, Grok, Google AI Overviews and Google AI Mode every day at a flat monthly price, with Google Search Console included, the lowest-priced platform on this page is Cituna at $39 a month: it runs your buyer questions on all seven engines and writes the fix for each answer you are missing from (checked 29 September 2026). For other needs, Rankscale has the lowest sticker price, $20 a month on credits; Otterly.AI is the lowest flat price, $29, with Microsoft Copilot included; SE Visible gives the most prompts at entry, 200 for $99; AthenaHQ covers 11 models, Copilot, Claude and Grok among them, with Search Console, for $295 on credits; and Profound sells brands only a custom Enterprise plan (all checked 28 or 29 September 2026).

Across the 17 platforms compared below, a small team tracking one brand should expect to pay $20 to $100 a month, a mid-size team $189 to $495, an agency usually $99 to $799 for the platform before per-client fees, and an enterprise a custom quote, with the few published enterprise prices running from $780 to $1,499 a month. Every figure was read on the vendor's own pricing page between 22 and 29 September 2026, and the date sits next to each one.

What do AI visibility tools cost in 2026?

The table lists the month-to-month price of each plan, with the annual-billing price in brackets where the vendor shows one. For a ranking of entry prices alone, see the cheapest AI visibility tools.

How do the 17 platforms compare at entry level?

The table above lists plans. This one puts each vendor's cheapest paid way in on one row, so the five things that decide the real bill can be read across: the price, what that price buys, the engines it covers, how you are billed, and how you can try it first. Rows run from the lowest entry price to the highest, with custom pricing last.

Three patterns in the table change what an entry price is worth.

Engines decide most of the gap. Six of the 17 entry plans either let you choose three or four engines (Geoptie, AIclicks, Peec AI, Promptwatch) or sell the rest as add-ons (Otterly.AI, LLM Pulse). Only Rankscale (on credits), Cituna, Trakkr and AthenaHQ include both Claude and Grok at entry without spending a limited engine pick or paying for an add-on, at $20, $39, $100 and $295 respectively.

Billing can double the first payment. Semrush bills its toolkit annually per domain, so the first charge is a year at once, and each extra domain is another $99 a month. Goodie's $399 holds only on annual billing; month to month it is $478.80. Paying yearly lowers the bill at many of them: Otterly.AI, Geoptie, SE Visible and Writesonic take $4 to $20 a month off, AthenaHQ takes 17% off, and Trakkr ($1,000) and Promptwatch ($950) charge a year at the price of about ten months.

Trials are short and the terms vary. They run from three days (Cituna, AIclicks) to 14 (Trakkr, LLM Pulse, or Otterly.AI by one of its pages). Cituna, Trakkr and LLM Pulse ask for a card or payment method up front; Otterly.AI, AIclicks and Writesonic do not. Ahrefs and Semrush's toolkit offer none, and AthenaHQ offers a free tier instead.

For a single vendor's full price ladder and where it falls short, see the per-vendor notes: Ahrefs Brand Radar alternatives sets out its three ways to pay, Semrush AI Visibility Toolkit alternatives covers the per-domain toolkit, and the SE Ranking AI visibility tracker review compares SE Visible with the AI Search add-on for SE Ranking.

Cituna's row is the one with all seven engines and Search Console at a flat price. Start the 3-day Cituna trial to see which of your buyer questions each engine answers without you, and the fix it writes for each.

What should a small team, a mid-size team, an agency and an enterprise budget?

A small team with one brand: $20 to $100 a month. Twelve plans in the table sit in that band, from Rankscale at $20 to Trakkr at $100. How to choose the prompts to track helps you decide how many you need before you pay for more.

A mid-size team: $189 to $495 a month. This buys 100 to 450 prompts: Otterly.AI Standard (100 prompts) and SE Visible Core (450) at $189, Peec AI Pro at $245 (150), Scrunch Core at $250 (125), and Peec AI Advanced at $495 (350), all checked 28 or 29 September 2026. API access usually starts here: Otterly.AI adds API and MCP at $189, AIclicks at $189.

An agency: $99 to $799 a month for the platform. Profound's Agency Growth is $99 for pitch workspaces, but a full client workspace costs $399 a month each. Promptwatch's agency tiers run $199 to $799 with unlimited projects and 10 seats. Peec AI's agency plans run $245 to $795 on credits, where 1 prompt on 1 model for 1 day uses 1 credit, with a larger $1,195 option (all checked 29 September 2026). LLM Pulse's Partner plans start at €1,499 for 25 client projects (checked 28 September 2026).

An enterprise: a custom quote. Profound, Scrunch, Peec AI, AthenaHQ and Semrush's Enterprise AIO publish no enterprise price. The published anchors are Rankscale Enterprise at $780, Goodie Pro at $999 billed annually, Trakkr Enterprise from $1,000 billed annually, and Ahrefs Enterprise at $1,499 on an annual commitment (checked 28 September 2026).

What is the cheapest option for each need?

• All seven major engines (ChatGPT, Perplexity, Gemini, Claude, Grok, AI Overviews, AI Mode): Rankscale Essentials at $20, which offers every engine on every plan but spends credits on each run. At a flat price, Cituna at $39, checked daily. See Cituna's plans at cituna.com
• Grok: Rankscale at $20, then Cituna at $39, AIclicks at $59 (as one of three picks) and Trakkr at $100. Otterly.AI, Geoptie, SE Visible, Semrush and Ahrefs do not list Grok.
• Claude: Rankscale at $20, Cituna at $39, Geoptie at $49 (one of four picks), or Otterly.AI Lite plus its $29 Claude add-on, $58 in total.
• Google Search Console: Cituna at $39, then Promptwatch at $95 and Writesonic at $99. Semrush needs its $10 Base Report add-on, so $109.
• MCP or API: Rankscale includes MCP at $20 and LLM Pulse at €49. Promptwatch includes both MCP and API at $95. Otterly.AI starts both at $189.
• Daily checks: Otterly.AI at $29 checks daily on every plan. LLM Pulse's €49 plan checks weekly and daily costs €79.
• Agencies: Geoptie Professional at $99 covers 10 brands with white-label reports. Profound starts at $99, but only for pitch workspaces.

All prices in this list were checked on 28 or 29 September 2026. For how the full feature sets compare, see AI visibility tools compared.

What does each prompt and engine actually cost?

Divide the monthly price by the prompts it includes, then by the engines each prompt runs on. Otterly.AI Lite at $29 for 15 prompts is $29 / 15 = about $1.93 per prompt a month, and across its four engines about $0.48 per prompt per engine.

LLM Pulse's €49 for 50 prompts on 5 engines is €0.98 per prompt and about €0.20 per prompt per engine, but checked weekly; the daily plan at €79 works out at €1.58 and about €0.32.

Credit plans need one more step. Rankscale's $20 buys 120 credits, about $0.17 each, and a typical run costs 0.25 credits per engine, about $0.04. One prompt on four engines every day for 30 days uses 30 credits, so Essentials covers four prompts tracked that way. A Claude run costs 2 credits, eight times as much. Ahrefs' $50 custom prompt package gives 2,500 checks, $0.02 each, and "Claude consumes 8 checks per update" (Ahrefs pricing page, checked 28 September 2026).

The cheapest per-prompt figure is not always the best buy. SE Visible's $0.10 comes without Claude, Grok or Copilot, and Trakkr's $0.25 comes without Google AI Mode or Copilot.

What hidden costs push the bill up?

• Engine add-ons. Otterly.AI charges extra for Gemini ($9), Google AI Mode ($9) and Claude ($29) on Lite, which takes $29 to $76. On Standard the Claude add-on is $109. Peec AI charges $35 to $165 a month per extra model. LLM Pulse sells Claude, Grok and Copilot as add-ons.
• Per domain. Semrush's toolkit is priced per domain, and each extra domain or location is another $99 a month.
• Per client workspace. Profound charges $399 a month for each full client workspace, and xseek $100 a month per site added to its $250 agency base.
• Credits. Rankscale, AthenaHQ, Ahrefs and Peec AI's agency plans meter usage, and Claude costs several times more per run.
• Annual-only billing. Semrush's $99 is billed annually. SE Ranking's $69 Agency Pack is annual only, Ahrefs Enterprise needs an annual commitment, and Goodie's agency plan is billed quarterly or annually.
• VAT and currency. Otterly.AI's prices exclude tax. LLM Pulse charges in local currency at live exchange rates, and Peec AI shows euros to European visitors.
• Seats. Ahrefs charges $40 to $100 a month per extra user and Semrush's toolkit $99 per extra user license. Otterly.AI, Peec AI, Geoptie and LLM Pulse list unlimited users.
• Prices you cannot read. Peec AI, Rankscale and parts of the Semrush, Ahrefs and AthenaHQ pages load prices with JavaScript, so a quick scan or an AI engine may miss them. See nine AI visibility pricing pages, read the way an AI crawler reads them.

All of these were checked on 28 or 29 September 2026.

What are the signs you are overpaying?

• You pay for more prompts than you read each month.
• You pay add-ons for engines your customers do not use, or pay Enterprise for Claude and Grok when a self-serve plan covers them. Peec AI keeps both for Enterprise; Rankscale, Cituna and Trakkr include them at $20 to $100.
• You pay for daily checks you review monthly. On LLM Pulse, weekly saves €30 a month at Starter.
• You pay per seat when several tools list unlimited users.
• You pay for a tracker and a separate content tool when one plan covers both. Writesonic and Trakkr include articles, and Cituna writes the fix for each gap it finds and publishes articles.
• You bought annual billing before a trial month showed the tool fits.

If you are still choosing, how to choose an AI visibility tool walks through the criteria, and the best AI visibility tools ranks the options.

Do AI engines quote the right prices for these tools?

Often, but not always. In our scans on 28 September 2026, we asked seven engines 22 buyer questions about AI visibility tools. 75 of the 153 answers stated at least one tool price, 303 price statements in all.

• Otterly.AI: $29 appeared in 49 answers. That matches Lite on Otterly.AI's page (checked 28 September 2026).
• Peec AI: $95 appeared in 13 answers, which matches. €89 appeared in 4, a figure that sits on Peec AI's older comparison page, not on its current pricing page, which shows €85 (checked 29 September 2026).
• Profound: $99 appeared in 15 answers and $399 in 5. Profound's page on 29 September 2026 had no $99 or $399 brand plan: $99 is the Agency Growth plan and $399 buys one full client workspace.
• Scrunch: $250, $300 or a range between them appeared in 9 answers. The $300 month-to-month figure was on the copy of Scrunch's page served to AI crawlers, while the page people see shows Core at $250 (checked 29 September 2026).
• Semrush and Rankscale: $99 appeared in 13 answers and $20 in 8, both matching their pages.
• Cituna: $39 appeared in 3 answers, all from ChatGPT.

Asked "how much do AI visibility tools cost", the engines gave ranges from "$20 to $500+ per month" (Gemini) to "from $20 to $3,000 per month" (Claude). Check any price an engine gives you against the vendor's page before you budget.

Frequently asked questions

How much does an AI visibility tool cost per month?

Published entry prices across the 17 platforms on this page ran from $20 (Rankscale, on credits) to $478.80 (Goodie AI, month to month) in late September 2026, and most small-team plans cost $29 to $99. Mid-size plans cost $189 to $495, and enterprise plans are mostly quoted on request. For all seven major engines at a flat price with Search Console, Cituna's plan is $39.

What is the cheapest AI visibility tool in 2026?

Rankscale Essentials at $20 a month was the lowest published price on 28 September 2026, but it runs on 120 credits. The cheapest flat plan was Otterly.AI Lite at $29 for 15 prompts on four engines.

Why do AI visibility tool prices vary so much?

Prices differ by the number of prompts, the engines included, how often they are checked, and whether the tool also writes content or offers API access.

Is it worth paying for daily checks?

Daily checks matter if you act on changes quickly or report weekly. If you review results once a month, a weekly plan such as LLM Pulse at €49 (checked 28 September 2026) costs less for the same prompts.

How much should an agency budget for AI visibility tracking?

Agency platforms published $99 to $799 a month on 29 September 2026, before per-client costs. Check whether client workspaces, seats and white-label reports are included, since Profound charges $399 a month per full client workspace.

Are the prices AI engines quote for these tools accurate?

Partly. In our scans on 28 September 2026, Otterly.AI's $29 matched its page, but Profound was often given $99 and $399 brand plans that its pricing page no longer lists. Always check the vendor's own page.

How do I compare pricing across AI visibility platforms?

Put each plan on the same footing before you compare. Divide the monthly price by the prompts it includes and by the engines each prompt runs on, as in the cost-per-prompt table above; check whether the engines you need are included or sold as add-ons; convert annual-only and per-domain prices to what you would pay in the first month; and note whether the trial needs a card. On those terms, among the 17 platforms on this page in late September 2026, SE Visible had the lowest cost per prompt per engine ($0.10), Otterly.AI the lowest flat price ($29), and Cituna the lowest flat price for all seven major engines with Search Console ($39).