Ahrefs Brand Radar has no single price. It is paid for in checks: one prompt on one AI platform, refreshed once, uses one check. Every paid Ahrefs plan from Lite ($129 a month) includes a small allowance, 150 checks on Lite, which Ahrefs equates to five prompts on one platform updated daily. More checks come in prompt packs at $50, $100 or $250 a month, and the AI Visibility Index, which shows any brand's visibility without setup, starts at $199 a month. Overage runs from 1 to 2 cents a check (Ahrefs' pricing and Brand Radar pages, read 20 October 2026).
What you actually pay depends on three numbers: how many prompts, on how many platforms, and how often. The worked examples below turn those into a monthly bill.
If you would rather pay one flat price for your own prompts on every engine, Cituna checks seven AI engines, Claude and Grok included, every day from $39 a month, with Search Console built in and a written fix for each gap.
How we read the prices
Every figure comes from Ahrefs' own pricing page and Brand Radar page, read on 20 October 2026, unless a different date is given. We compared them with our reads of the same pages on 28 September 2026, made for our Ahrefs Brand Radar alternatives note, and name every difference. A web search on the same day turned up third-party pricing pages; we used them only to check for changes and quote none of their figures. The cost scenarios are our arithmetic from Ahrefs' published rates.
Brand Radar inside Ahrefs plans
| Plan | Monthly price | Brand Radar checks a month | Equals, updated daily | Extra users | API and MCP |
|---|---|---|---|---|---|
| Starter | $29 | Not listed | Not listed | Not listed | Not listed |
| Lite | $129 | 150 | 5 prompts on 1 platform | Up to 2, $40/mo each | Yes |
| Standard | $249 | 300 | 10 prompts on 1 platform | Up to 5, $60/mo each | Yes |
| Advanced | $449 | 600 | 20 prompts on 1 platform | Up to 10, $80/mo each | Yes |
| Enterprise | $1,499, annual commitment | 2,500+ | About 83 prompts on 1 platform | Not stated | Uncapped API |
Annual billing saves up to 17% on Lite, Standard and Advanced. The "equals" column follows Ahrefs' own example: five prompts on one platform, checked daily, is 150 checks a month. Track the same five prompts on three platforms and you need 450.
Prompt packs and overage
| Package | Price a month | Checks included | Overage per check | Cost per check at full use |
|---|---|---|---|---|
| Basic | $50 | 2,500 | $0.020 | $0.020 |
| Growth | $100 | 7,000 | $0.015 | about $0.014 |
| Scale | $250 | 25,000 | $0.010 | $0.010 |
A pack sits on top of a plan's included checks. In September our read of Ahrefs' pages also showed packs bought on their own, without Ahrefs' SEO tools, for teams that only need prompt tracking. A prompt tracked daily on one platform uses about 30 checks a month, so it costs about 60 cents on Basic and 30 cents on Scale.
The AI Visibility Index
The index is a different product. It starts at $199 a month and draws on Ahrefs' prompt database, re-tested monthly, rather than your own prompts. The Brand Radar page now sizes that database at 492 million prompts analysed monthly, built from Ahrefs' keyword data.
The database figure moves: in September we saw 448 million on the Brand Radar page and 475 million on the pricing page. The platforms in the index are AI Overviews, AI Mode, Gemini, Copilot, Perplexity and ChatGPT. Grok is not listed anywhere we read.
What a month really costs
Our arithmetic from the rates above, for daily checks over a 30-day month.
- Five prompts, one platform, already on Ahrefs. 150 checks, inside Lite. Cost: $129, nothing extra.
- Twenty prompts on ChatGPT, Perplexity and AI Overviews. 20 × 3 × 30 = 1,800 checks. Lite's 150 plus the Basic pack's 2,500 covers it. Cost: $129 + $50 = $179.
- Twenty-five prompts on six platforms: ChatGPT, Perplexity, Gemini, Copilot, AI Overviews and AI Mode, none of them Claude. 4,500 checks. Lite plus Basic gives 2,650, leaving 1,850 in overage at $0.020, or $37. Cost: about $216, less than Lite plus Growth at $229. Overage can beat the next pack up.
- Ten prompts on Claude. On 28 September 2026 Ahrefs' pricing page said a Claude update uses eight checks. At that rate, 10 prompts daily on Claude alone use 2,400 checks, the whole Basic pack. We did not find the line on the 20 October read, so confirm it before you budget.
- Weekly instead of daily. Each prompt on each platform uses four or five checks a month instead of 30, so the 150 checks in Lite stretch to about 30 prompt-platform pairs.
The levers, in order: platforms multiply the bill fastest, then cadence, then prompt count. Pick the two or three engines your buyers use before you buy checks; how to choose prompts to track helps keep the list short.
What changed since September
- The custom prompts tier on all models. On 28 September the Brand Radar page priced custom prompts on all models at $699 a month. That tier was not on the page we read on 20 October.
- The prompt database figure rose from 448 million (Brand Radar page) and 475 million (pricing page) in September to 492 million on 20 October.
- The Claude rate of eight checks per update was published in September and not found in October.
- Starter at $29 appears on the pricing page; it lists no Brand Radar checks.
What is not in the price
- No trial. No trial is listed; Ahrefs' pricing FAQ answers the free-trial question by pointing to Ahrefs Free (read September 2026). Ahrefs' free AI visibility checker gives a one-time snapshot of the top results on six AI surfaces without signing up (read 29 September 2026).
- Search Console is separate. It lives in GSC Insights, another Ahrefs tool, not inside Brand Radar.
- No Grok on any list we read.
- Seats cost extra at $40 to $80 a month each, and each plan caps how many you can add.
For the full field by entry price, see how much AI visibility tools cost and the cheapest AI visibility tools. Semrush's toolkit prices by prompt and domain instead; Semrush vs Ahrefs for AI visibility sets the two side by side.
Brand Radar suits teams that live in Ahrefs and want its any-brand index. If you mainly track your own buyer questions, Cituna checks them on seven AI engines every day, keeps each answer with the pages it cited next to your Search Console data, and writes the fix for each gap, from $39 a month with no per-check meter.
Frequently asked questions
How much does Ahrefs Brand Radar cost?
Custom prompt tracking is included in Ahrefs Lite ($129 a month, 150 checks) and above, and extra checks cost $50, $100 or $250 a month for 2,500, 7,000 or 25,000. The AI Visibility Index starts at $199 a month (read 20 October 2026).
Is Brand Radar included in Ahrefs Lite?
Yes, as 150 checks a month, which Ahrefs equates to five prompts on one platform updated daily.
What is a check in Ahrefs Brand Radar?
One prompt on one platform, refreshed once. Daily tracking of one prompt on one platform uses about 30 checks a month.
Is there a cheaper way to track my own prompts?
For your own prompts on seven engines at a flat price, Cituna starts at $39 a month for 10 prompts checked daily on ChatGPT, Perplexity, Gemini, Claude, Grok, AI Overviews and AI Mode, with Search Console included (read 29 September 2026). Our Brand Radar alternatives note compares nine options.