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How to earn citations from AI answer engines, step by step.
Steps you can follow, with every source listed and dated.
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What Search Console already shows about AI Overviews and AI Mode in 2026, the seven checks a tool's Search Console integration should pass, and which AI visibility tools publish one, checked on each vendor's own pages.
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Seven criteria for choosing an AI visibility tool in 2026, from the engines your buyers use to trial and contract terms, each with what to check and a dated example from vendors' own pages, plus a scoring worksheet.
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For whether Google AI Overviews and AI Mode name your brand, each tracked daily next to Search Console, our pick of AI Overviews mentions tool is Cituna at $39. Plus what Search Console shows and how to size click loss.
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To improve ChatGPT brand mentions, make the pages it reads name you for a stated need, on your site and off it. To see where it cites you but names rivals, our pick is Cituna at $39. Six steps from our scans of 29 September 2026.
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SEO aims at search results; AEO and GEO are two names for getting included and cited in AI answers. Where the terms come from, what the three share, what really differs, and where the labels overlap or are used loosely.
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Google AI Mode splits a question into subtopics, searches each one and links the pages that support its answer. What Google documents about AI Mode, what it cited in our scans, and how to cover the questions it fans out into.
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Google AI Overviews link to indexed pages that can show a snippet, chosen by Google's core ranking systems. What Google documents, what AI Overviews cited in our scans, and the Search Console settings and content work that follow.
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How to pick the questions to track across ChatGPT, Perplexity, Gemini and Google's AI answers: five kinds of prompt worth tracking, where to find real questions, how to phrase them, and how to keep the results comparable.
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What to do when ChatGPT, Perplexity, Claude or Google's AI Overviews get your brand wrong: trace the source, fix what you control, ask other sites to correct theirs, and use each engine's documented feedback route, knowing none guarantees a fix.
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To get cited by ChatGPT, let OAI-SearchBot in, stay in Bing's index, answer each buying question and get onto the roundups it reads. To measure it daily, our pick is Cituna at $39. Seven steps from OpenAI's docs and our scans.
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Claude searches when a question depends on current facts, such as a product's price or features, and its search answers carry citations. What Anthropic documents about Claude's search and crawlers, what Claude cited in our scans, and what to do.
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Gemini grounds its answers in Google's Search index, and a robots.txt token called Google-Extended decides whether your pages can be used. What Google documents about Gemini, what Gemini cited in our scans, and what to do.
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Grok decides for each question whether to search the web and public posts on X. What xAI and X document about how Grok searches and cites, what Grok cited in our scans, and how to get onto its own, quite different reading list.
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Microsoft says Copilot is powered by Bing's search index, so getting cited starts with Bing Webmaster Tools, IndexNow and pages that state facts plainly. What Microsoft documents and the steps that follow. Copilot is not in our scan data.
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Perplexity searches the web for each question and, in our scans, cited far more sources per answer than any other engine. What Perplexity documents about its crawlers, what it cited, and how to earn a place in its source lists.
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How to find the "best tools" and "alternatives" lists that AI engines cite for your buyers' questions, check whether you are on them, and give each author a reason to add you, with the share of citations roundups took in our scans.
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Measure your brand's AI share of voice per engine: your mentions divided by all tracked brands' mentions, times 100. To run it daily on seven engines, our pick is Cituna, from $39. The formula, a worked example and a baseline.
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For auditing seven AI engines daily, from crawler access to the pages they cite, our pick of AI visibility audit tool is Cituna, from $39. Plus the four-part audit by hand, with the evidence to collect for each part.
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A page layout that AI engines can quote from: the question as the heading, the answer first, one section per follow-up question, facts as HTML text and tables, and nothing important hidden behind scripts, tabs or snippet controls.
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How to see visits from ChatGPT, Gemini, Claude and other assistants in Google Analytics 4: the AI Assistant channel added in May 2026, a custom channel group that splits it by assistant, and what GA4 cannot see.
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What Search Console now shows about AI Overviews and AI Mode: the Generative AI performance report, how AI clicks and positions are counted, the Search generative AI setting, and how to find the questions people bring to your pages.
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How to build an alternatives or versus page that AI engines cite: pick the comparison buyers actually ask for, answer it first, source every figure from the vendor's own page, and say where rivals win, with what our scans of comparison pages showed.
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What makes a page worth citing in ChatGPT, Perplexity, Gemini and Google's AI answers: facts only you have, numbers with named sources, the answer up front and a named author, with the evidence from Google, a KDD 2024 study and our scans.
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Which AI crawler names to allow or block in robots.txt, what each one controls according to OpenAI, Anthropic, Perplexity and Google, a starting file you can adapt, and how to check that it works.
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What Google says structured data does and does not do for AI Overviews and AI Mode, what OpenAI, Anthropic and Perplexity say about it, which markup is still worth adding, and how to test it.
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Why content that appears only after JavaScript runs is invisible to OpenAI's, Anthropic's and Perplexity's crawlers, what Google does differently, what to render on the server, and how to check any page with curl.
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Ten tactics for getting your brand cited by ChatGPT, Perplexity, Gemini, Claude, Grok and Google's AI answers, each with the measurement behind it. No tactic appears here without a number or a primary source.