Research September 2026

What Perplexity cites when it recommends AI visibility tools

Perplexity cites about 20 sources per answer, more than three times the other engines, and sends more citations to pages on the wrong subject than any of them. Our scans show its most-cited sites, page kinds and questions.

Mark HenryEditor

Disclosure: VisibilityOS is published by the team that builds Cituna, one of the tools discussed here. Read this as our view, not a neutral review.

Perplexity cites far more sources than any other engine, about 20 per answer, and its most-cited sites are competitors' domains, Reddit, LinkedIn and roundups on software companies' blogs. It is also the engine that misreads these questions most: 9.7% of the citations to its 100 most-cited target sites went to pages on the wrong subject, led by lists of alternative rock bands for "best Profound alternative".

This note looks at Perplexity alone; the cross-engine headline numbers are in what seven AI engines cite. Each number below says which of two lists it comes from:

  • All hosts counts every cited site except cituna.com, including the domains of the competitors Cituna tracks and the engines' own properties.
  • Target sites leaves out those two groups: what remains is publishers, directories, communities and the blogs of companies outside the tracked list.

How many sources Perplexity cites

Perplexity's 552 answers carried 11,131 third-party citations, or 20.2 per answer. The other six engines average 6.0, so Perplexity cites more than three times as many. Its help center says each answer "includes numbered citations linking to the original sources".

It also reads more widely. Perplexity cited 361 different target sites, against an average of 170 for the other engines, and its 100th most-cited target site still had 11 citations. For ChatGPT, the 100th had two.

The sites Perplexity cites most

Counting all hosts, the top five were llmpulse.ai (300 citations), reddit.com (300), rankability.com (294), aiclicks.io (292) and geoptie.com (221). Four are tracked competitors' domains; reddit.com is the only target site among them. Together the five took 1,407 citations, 12.6% of the total, a lower share than the other engines' average of 18.2%. No single site dominates: the two largest, llmpulse.ai and reddit.com, took 2.7% each.

Reddit leads Perplexity's target sites with 300 citations, followed by writesonic.com with 155 and linkedin.com with 113; the top 10 have 1,110
Perplexity's 10 most-cited target sitesSource: Cituna scans of seven AI engines, 33 scans in the 30 days to 22 September 2026. Retrieved 22 September 2026.
Perplexity's 10 most-cited target sites, 30 days to 22 September 2026
SitePage kindCitations
reddit.comCommunity300
writesonic.comRoundup155
linkedin.comCommunity113
tryanalyze.aiRoundup94
amplitude.comRoundup92
zapier.comRoundup79
airops.comRoundup76
integrate.ioRoundup71
business.comRoundup67
blog.hubspot.comRoundup63

These 10 took 10.0% of Perplexity's third-party citations (the other six average 15.1%) and 36.1% of the citations to its top 100 target sites (the others average 44.0%). The top 100 target sites together took 27.6% of all its third-party citations.

Perplexity mostly reads the same sites as the other engines. Only 27 of its top 100 target sites were cited by no other engine, and they took 18.2% of those sites' citations, below the 21.2% average elsewhere.

What kinds of pages Perplexity reads

Page kinds among Perplexity's 100 most-cited target sites, weighted by citations
Page kindSitesCitationsShareOther six, average
Roundups772,22972.6%66.3%
Community344914.6%7.5%
Articles1530810.0%17.1%
Review sites3501.6%1.4%
Reference2351.1%0.8%
Video000.0%6.9%

Community sites take almost twice the other engines' average share, and three sites carry all of it: reddit.com (300), linkedin.com (113) and business.quora.com (36). Perplexity cited no YouTube pages. Articles take the lowest share of the seven engines, 10.0%. Reddit, YouTube and LinkedIn in AI answers compares the community sites across engines.

Where Perplexity misreads the question

Perplexity gave 183 citations to alternative rock band lists, 79 to Otter.ai alternatives, 19 to API visibility tools and 16 to a how to cite ChatGPT page
Perplexity: citations to pages on the wrong subjectSource: Cituna scans of seven AI engines, 33 scans in the 30 days to 22 September 2026. Retrieved 22 September 2026.
Perplexity citations to target sites whose sampled pages are on the wrong subject
Subject of the cited pagesQuestion it answeredSitesCitations
Alt-rock band listsbest Profound alternative8183
Otter.ai alternativesbest Otterly AI alternative579
API visibility toolsAI visibility tool with an API for developers119
How to cite ChatGPThow to get cited by ChatGPT116

In all, 15 sites and 297 citations: 9.7% of the citations to Perplexity's top 100 target sites, the highest share of the seven engines (the others average 2.6%).

  • "Alternative" as a music genre. ranker.com (47), theodysseyonline.com (30), getalternative.com (27), digitaldreamdoor.com (19), theharmonyfix.substack.com (19), arcticdrones.net (15), discover.hubpages.com (14) and alt77.com (12) were cited for pages at addresses such as /underground-alternative-rock-bands-artists and /bands-like-tool. They are eight of the 15 sites listed against that question in Perplexity's top 100.
  • Otterly as Otter.ai. audioscribe.io (18), avoma.com (16), fyxer.com (16), jotform.com (15) and get-alfred.ai (14) were cited for pages listing alternatives to Otter.ai, which describes itself as an AI notetaker and transcription tool.
  • API visibility. levo.ai's "Top 10 API Visibility Tools (2026)" is about discovering and securing a company's APIs, not about AI visibility.
  • Citing ChatGPT. apastyle.apa.org was cited for its page at /blog/how-to-cite-chatgpt.

Two mixed sites are left out of the count: en.wikipedia.org (19 citations), whose sampled pages pair two alternative rock articles with its AI Overviews article, and max-productive.ai (61), which has one Peec AI page and one Otter.ai page.

Which questions Perplexity answers from which sites

Each site in our data lists up to three of the tracked questions it was cited for. Perplexity's top 100 target sites carry 175 such listings:

  • The six "alternative to X" questions: 57 listings, 50 of them roundups.
  • Tool-choice questions (best tracker, price, Search Console, API, audits): 80 listings, 68 roundups and six articles.
  • How-to and definition questions: 38 listings, 22 roundups, 12 articles, three community listings and one reference listing.

The Search Console question has the most listings, 16, and 13 of them are roundups. "How to get cited by ChatGPT" draws the widest mix: six articles, four roundups, Reddit, LinkedIn, Quora and the APA page.

How Perplexity compares with the other six engines

Perplexity against the average of the other six engines, 30 days to 22 September 2026
MeasurePerplexityOther six, average
Third-party citations per answer20.26.0
Target sites cited361170
Top 5 of all hosts, share of third-party citations12.6%18.2%
Top 10 target sites, share of third-party citations10.0%15.1%
Roundups, share of top-100 target citations72.6%66.3%
Community and video, share of top-100 target citations14.6%14.4%
Top-100 target citations to sites no other engine cited18.2%21.2%
Top-100 target citations to misread pages9.7%2.6%

For a brand in this category, two things follow. No single roundup carries much of Perplexity's weight: its top 10 target sites took 10.0% of its citations, so presence across many lists counts (how to get cited by Perplexity). And it reads names loosely: if your product name is also a common word, or close to another product's name, check which pages it cites for your name. How to choose the prompts to track covers the questions worth watching.

Method and limits

What was counted. A citation is one source URL shown in one answer, grouped by site. Third-party figures leave out cituna.com. The target list also leaves out the tracked competitors' own domains and the engines' own properties. Perplexity's file ranks its 100 most-cited target sites, with ties at the cutoff of 11 citations broken arbitrarily. Page kinds are the labels in Cituna's data. Each site lists up to three questions and up to three sample page addresses, and misreads were judged from those addresses, so the misread count is a floor. The cross-engine note counted misreads from a combined list of sites, so its figures differ slightly from these.

The window. 33 scans in the 30 days to 22 September 2026, which produced 552 Perplexity answers. "Other six, average" is the plain average of the six other engines' figures.

The questions. They are about one software category, AI visibility tools, and they are the questions Cituna tracks for itself, listed in the cross-engine note.

What the numbers can and cannot show. They show which sites Perplexity cited for these questions in this window. They cannot show why it chose them, how it behaves in other categories or markets, or what any one user sees, because answers vary by account, location and time. Site-level counts cannot separate one page from another on the same site. The full method is on the methodology page.

Sources

  1. Perplexity Help Center, How does Perplexity work?. Retrieved .
  2. Otter.ai home page. Retrieved .
  3. Levo.ai, Top 10 API Visibility Tools (2026). Retrieved .